I came across this new shop concept when I was strolling through Utrecht to buy christmas pressies. actually what caught my eye first was the poem on the side of the building; Modern technology owes ecology an apology. That made me think. I was positively surprised that this was a new shop that sources and sells responsible fashion. fashion made by etnic minorities like Indians knitting sweaters in Peru. etcetc. and many of the things being sold reasonably fahsionable, completely not the boring responsible "green" design which turns so many people off. Green has to be appealing if it wants to survive and make a chance of appealing to more people than the happy few die-hards.