An institute of men’s fashion in the Netherlands has just opened his new shop at the Springweg in Utrecht. The street and the outside is as pretty as most of the old center in Utrecht. It doesn’t reveal anything of the industrial raw edges and glam decay that you find inside the shop. It looks like an abandoned building has been hijacked and covered with a eclectic perfect varnish, where decomposition seems to have been frozen, captured in this moment and stopped.
The space is vast, with a pleasant light bathed atrium in the middle. The floors have been stripped back to their most raw and primary state, it’s a patchwork of raw concrete, gravel filled cement and old planks. The simple bricks that are typically used for construction, lay uncovered; naked, brute and crude. The rawness and imperfections have been framed by perfect white walls and are being interrupted by perfectly geometrically shelving systems. The industrial feel is enhanced with simple uncovered fluorescent tubes in the ceiling, clothes are exhibited on iron carts painted in a subtle utilitarian camouflage green the only color that seems to have been used. Unpolished copper is highlighting details such as clothes racks, window frames and doorknobs of the change rooms. It is now already covered with fingerprints and with time it will continue to develop a varnish, and the parts that are outside will corrode into a beautiful green.
Men come from all over the Netherlands to shop at Cris, the careful selection of menswear reflects an eclectic urban casual style. The first Cris shop was opened in 1999. The vision of Cris is described as honest advise, attention and care, small-scaled and authenticity. Cris puts emphasis on honest and approachable service; the atmosphere the personnel set in the shop is helpful and friendly it feels like a warm welcome.
The following brands are sold by Cris;
Menswear; Roberto Collina, Drykorn, Hope, Martin Margiela, Folk, Mauro Grifoni, Daniele Allessandrini.
Shoes; Officine Creative, Moma, Superga.
Bags; Corsia, Eastpak, DRKSHDW van Rick Owens
3511 VP Utrecht NL
3511 LH Utrecht NL
Interior architect: Élise van Thuyne
Restoration: Spijkers met Koppen by Thijs Ravenhorst
Furniture by Johan
Metalwork by Staalstudio by Roland Manders